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"This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the 'country' and 'place' silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions. Chapters explore interdependencies among residents, visitors, brand managers, and consumers; image effects of place and social identity, cross-border acquisitions, popular culture exports, and sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The book's interdisciplinary know-how and approach makes it an invaluable and comprehensive reference for researchers, managers, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications, social psychology, urban geography, and regional economics."--

Marketing --- Economic geography --- Branding (Marketing) --- Place marketing. --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Publicity --- Brand name products --- Advertising

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National characteristics, Singaporean. --- Place marketing --- Branding (Marketing) --- Brand name products --- Marketing --- Advertising --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Publicity --- National characteristics, Singapore --- Singaporean national characteristics

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"This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region. Nation-branding is an unescapable part of globalisation, which is a market-oriented process dominated by the West and predicated on the creation of winners and losers. Hence, efforts to strengthen the national brand or reputation of specific Nordic countries with the aid of gender equality as a political and symbolic value inevitably help to reinforce already established global hierarchies where the Nordics play the role of moral superpower. This book comprises scholars from various fields of specialisation, and provides evidence and understanding for the growing interaction between gender-equality policies and nation-branding in all five Nordic countries. It does so by exploring a variety of policy fields and issues including women's rights, foreign policy, rape and legislation, female quotas and business policies, in addition to the index industry. The rise of the global indexes has reproduced forceful images of the Nordic countries as frontrunners of gender equality, which indeed help the Nordic countries to further position themselves as 'best at being good'. This book will be of great interest to students and scholars of Nordic gender equality in political science, sociology, law, criminology, political psychology and history, as well as those interested in nation branding, Nordic studies and exceptionalism"--

Place marketing. --- Women --- Social conditions. --- Feminism --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Marketing --- Publicity --- Place-marketing --- Social conditions --- Human females --- Wimmin --- Woman --- Womon --- Womyn --- Females --- Human beings --- Femininity

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Product strategy --- City promotion --- Place marketing --- #KVHA:Citymarketing --- #KVHA:Externe communicatie --- #KVHA:Marketing --- #KVHA:Meertalige communicatie --- #KVHA:Place branding --- #KVHA:Taalkunde --- #KVHA:Toerisme --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Marketing --- Publicity --- Cities and towns --- Promotion of cities --- Promotion of towns --- Town promotion --- Municipal government --- Public relations --- Branding --- Merkbeleid --- Citymarketing --- Toerisme --- Merkstrategieën --- Merkstrategie

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This book explores the politics of place marketing and the process of urban reinvention in Berlin between 1989 and 2011. In the context of the dramatic socio-economic restructuring processes, changes in urban governance and physical transformation of the city following the Fall of the Wall, the new Berlin was not only being built physically, but staged for visitors and Berliners and marketed to the world through events and image campaigns which featured the iconic architecture of large-scale urban redevelopment sites. Public-private partnerships were set up specifically to market the new Berlin to potential investors, tourists, Germans and the Berliners themselves. The book analyzes the images of the city and the narrative of urban change, which were produced over two decades. In the 1990s three key sites were turned into icons of the 'new Berlin': the new Postdamer Platz, the new government quarter, and the redeveloped historical core of the Friedrichstadt. Eventually, the entire inner city was staged through a series of events which turned construction sites into tourist attractions. New sites and spaces gradually became part of the 2000s place marketing imagery and narrative, as urban leaders sought to promote the creative city. By combining urban political economy and cultural approaches from the disciplines of urban politics, geography, sociology and planning, the book contributes to a better understanding of the interplay between the symbolic politics of representation through place marketing and the politics of urban development and place making in contemporary urban governance.www.routledge.com

Place marketing --- Urban renewal --- 711.164 --- 911.3:33 --- Model cities --- Renewal, Urban --- Urban redevelopment --- Urban renewal projects --- City planning --- Land use, Urban --- Urban policy --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Marketing --- Publicity --- 711.164 Planologie: saneringsplannen --- Planologie: saneringsplannen --- Economic geography --- Germany --- Economic conditions --- Internationalisering --- Excursies --- Stadsvernieuwing --- Ecologie --- Berlijn --- Excursie --- Gezondheidszorg --- Druktechniek --- Bouwsector